Identify with your audience in ways that reveal your emotional intelligence, and your determination to listen carefully to them in every interaction.
Being “other-centered” in this fashion must come from your core beliefs and your branded identity. These are among the fundamental components of your marketing plan.
They are the building blocks that form the foundation for everything else you do to build relationships with those you intend to serve.
Too often, we are easily caught up in trying to prove our worth and in the process drive others away. An integrated marketing approach is best administered with this concerted effort to focus on the needs, wants, and objectives of others. Celebrating their respective commitment to do likewise is the most impactful marketing of all. And that can happen once we decide to listen.