Establish a strong, clear invitation for your audience based upon a thoughtful determination of your identity, values, and purpose. Concise, compelling directions that lead them toward finding the solutions you offer will provide them with more than descriptors. They will know you are focused on their individuality.
This is well beyond brand identification. Top-of-the-mind awareness was the mantra for past generations of marketing managers. In this overcrowded marketplace of ideas, we need to develop your brand preference.
- What are your core values?
- How do you go about creating products or services that are an extension of your beliefs?
- How can your audience apply what you offer?
- Are you able to communicate clearly with your audience directly?